What are the Effects of E-Marketing on Traditional Marketing?

Traditional marketing is a very old concept of marketing. It refers to the promotion that includes people offline. In Traditional marketing companies and entrepreneurs use TV channels, print, broadcast, templates, the newspaper for reaching their audience. E-Marketing is the new way of marketing that includes the online way of marketing. It includes Facebook, Instagram, YouTube, etc. E-marketing affects not only refers to products but also e-commerce, e-banking, and entertainment. The evolution of technology has changed our lives and made our life easy. Marketing is a very important part of every new company or entrepreneur. The promotion provides information to people about the company and product. When people get to know so, they buy products and services. The growth of a company depends on the promotion if a large number of people know your product quality and features so they will take interest and buy.

Traditional marketing and its consequences

Traditional marketing is not a new concept. All the companies and new businessmen used to refer to traditional marketing for their product and growth. In earlier, companies have to use a lot of money and time to promote their product. Traditional marketing is very useful for rural areas where most of the people are not educated so mostly, they use radio and newspapers that’s why traditional marketing is useful for rural areas. Broadcast, TV, radio, and print are the way of traditional marketing.

We can’t say that traditional marketing is good or bad. Marketing has its positive and negative consequences. Traditional marketing is a high-cost way of promotion which includes the charges of TV channels, newspapers, etc. It takes time to reach their audience. If a company doesn’t have much amount of promotion or advertisement so the company has to face problems in production and growth in the future or may face loss. Those people who come from poor backgrounds can’t open a new company and promote. So traditional marketing has limited resources and reach.

E-Marketing and its consequences

E-marketing is a new way of marketing. It performs with the help of social media platforms and the online way of the internet. E-marketing has changed the meaning of marketing. we can say it is a great evolution in marketing. Now a day depends on online marketing, it is easy to access and a low-cost medium. If E-marketing has great features so it has negative effects too. Those people who are not educated can’t take advantage of these features of the market. They don’t use these social media platforms so internet so can’t get to know any new company and its product and services. Whether E-marketing has an impact on negative consequences but it has more impact on positive consequences. We will see some benefits of E-marketing which have almost changed its meaning.

Presentation of product’s features and its information — E-marketing websites and platform show their product and services in a decorated manner. Which show a positive impact on people and customer. Any company’s production and growth depend on presentation. “The first impression is the most important impression.” So, every company needs to add maximum features and decoration in their presentation.

Facebook, Instagram is used all over the world. it opens many doors of opportunities for a company. Anyone who is interested or wants to try so they can easily buy these types of products with the help of global accessibility.

We can find any product on an online platform and in various colors. It makes a great achievement in the technology sector. Market segmentation benefits of information, product, and its online services make it easy to search for new users and customers.

High profit in investment -The stock market is a new term in marketing where people can invest their money. If a company launches or starts a new brand so everyone can spend. It gives a stability of money to the company in growth online marketing gives a better chance of earning in online marketing.

E-marketing companies don’t have to spend so much money on the advertisement with the help of TV, newspaper, or any other medium of traditional marketing. E-marketing gives a great opportunity for a new entrepreneur to start up and come on an e-marketing platform. Poor people also can take advantage of e-marketing which gives economic stability.

Impact of E-marketing and traditional marketing on people

Whether E-marketing has changed our lifestyle and makes us lazy too but we don’t forget that it saves our time and money too. E-marketing gives a chance of comparison and measure and accessibility globally. But on another side, it affects our eyes and mental health which is a negative aspect of e-marketing. It is out of reach for those who are uneducated or belong to poor families. Traditional marketing is useful still in today’s era. We can’t forget its achievement and accomplishment. Every era demands new technology and changes for improvement and growth. The upcoming time will be favorable for E-market so, learning new skills about the E-marking will be beneficial for new entrepreneurs and companies.

Originally published at https://www.englishphobia.com.